Hadoop is a grassroots phenomenon that emerged in the social networking and consumer Internet world. As always, there are early adopters who take risks on the cutting edge, and there are more conservative organizations watching the pioneers from the sidelines.
This played out in 2011 as early customer experiences with Hadoop were shared via conferences, online forums and vendor white papers. Experts think Hadoop is on the edge of a tipping point, as some of the earliest Hadoop implementers move from experiments to adoption. As a result, people implementing Hadoop today are benefiting from the lessons learned by the early pioneers.
In 2012 and 2013, we will see a growing body of case studies and the emergence of best practices as Hadoop technology matures and gets deployed in traditional enterprise environments. In short, Hadoop’s momentum will grow exponentially in the next 18 months.
If becoming mainstream is step four in the technology adoption process, Hadoop will move through step two and into step three this year and next.
[Extract by Matt Howard who is a general partner at Norwest Venture Partners (NVP)]