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Closing the feedback loop

With businesses becoming increasingly sensitive to customer opinion of their brand, monitoring consumer feedback is becoming ever more important. Additionally, the recognition of social media as an important and valid source of customer opinion has brought about a need for new systems and a new approach. Traditional approaches of reactive response to any press coverage…

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How to analyse your customers social profile in 24 hours (Part I – assumptions and data collection)

Social profiles tell us a lot about the interest of its owner and also about people/organisations they follow and people who are following them. This blog post is a summary of what information you can get by collecting and analysing your customer profiles in 24 hours. In fact, after unlocking of the data, this process…

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